Real Estate

I ran into this company about a year ago and was blown away but what they are doing. I’m going to urge you to find out if your MLS has it and if it does, jump on it . . . with both feet!

Listingbook enables you to give real time MLS access to your buyers and sellers so that they can search the most accurate and up-to-date information available in the local market. The only way they get access is through the account you give them and they’re reminded of that fact every time they log in.

Check out the fantastic article from Sunday’s NYT entitled “Brokers Enrich Their Web Tactics.”

With Listingbook you can do A LOT in 5 minutes! Using the features of Listingbook, you can come up with a number of ways market your services to clients.

Here are 5 ways you can use Listingbook’s tools to get the word out in 5 minutes.

When the social networking phenomena began to flourish, we were told to look over our kids’ shoulders to make sure they were surfing safely.

Now our kids are looking at our backs. We adults are becoming the force of networking on the Web.

Listingbook has its own social networking side. And it’s a smart marketing platform, too.

Last year, the Federal Government enacted the Housing and Economic Recovery Act of 2008 to help stimulate the housing market by giving a tax credit to first-time home buyers. The basic idea of the act is to bring a new group of buyers into the housing market to add additional sales; first-time buyers don’t have an existing home to sale, but sellers will more-than-likely need to find a new home once their property has sold.

Read on for some need-to-know facts about this credit if you are thinking about buying in 2009.

Some of the least likely people succeed in real estate.

As a manager and broker interviewing potential agents, it was always a challenge trying to figure out those that would be stars, those that would just make it and those that would fail. Experience tells me that an agent’s success or failure is not usually based on one strength or weakness.

A survey finds that most Americans have moved to a new community at least once in their lives.

In 2008, only 12% of the American population changed addresses, down from 13% between 2006 and 2007. The reasons for this trend may be the slowing economy, the downward spiral of the housing market, and the increase of two-income families.

With all of the recent talk about recessions, government bail outs, and layoffs, it’s nice to hear a little good news once in awhile. On SaturdayDecember 13, six families moved into their brand new townhomes, built by Habitat for Humanity.

Since 1976, Habitat for Humanity has been building homes for low income families who could otherwise not realize the dream of home ownership.

A typical reaction to Listingbook is: “There’s a great new application that will help transform your business. Yeah, Right!:

But once agents kick the tires a little, they begin to see how it can make a difference in their business.

I see this all the time as the Training Manager for Listingbook.

Listingbook Executive Vice President Ira Luntz delivers views on the new Web landscape for real estate in a Q&A with Inman News.

Inman’s Roadmap to Recovery editorial project focuses on ways the real estate industry can rebuild in the face of the financial crisis.

Luntz, a 25-year veteran of the industry, is responsible for ensuring the smooth installation and implementation of Listingbook technology with various MLSs nationwide.